[vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1580181813019{margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 0px !important;background-color: #3a3e41 !important;}”][vc_column][vc_column_text el_class=”h1″ css=”.vc_custom_1580181873745{padding-bottom: 0px !important;}”]
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1580182189713{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #3a3e41 !important;}”][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094883543{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-dot-circle-o” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Objective: Create a motion graphic explainer video for Procell, a new product by Duracell. We had to work with new brand guidelines for the product in creating a digital, tech aesthetic.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094894359{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-lightbulb-o” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Solution: Created a motion graphic video inspired by a healthy dose of JJ Abrams lens flares and Tron.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094902678{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-user” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Role: Worked with the Creative Director to storyboard the project, with a 3D artist in capturing the right lighting and textures of our 3D models, and then ultimately creating the animation and editing the video.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1580181822441{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #3a3e41 !important;}”][vc_column][vc_video link=”https://youtu.be/BiCVBmRuA9Q” align=”center” css=”.vc_custom_1573014353353{padding-top: 5% !important;padding-bottom: 5% !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1522116708998{padding-top: 25px !important;padding-bottom: 25px !important;background-color: #2b2b2b !important;}”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]
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