ARROW GLOBAL SERVICES OVERVIEW

Objective: Create branded, digital playbooks (ebooks) to be used internally by the sales department.

Solution: Utilizing the clients new brand guidelines and website design, 9 playbooks were designed with layouts that used contrasts in colors, typography, data and images to create a more forward-thinking design.

Role: Worked with our account manager team in establishing a creative relationship with the company, as well as being the Art Director and designer on the project.