DAWN FOODS LANDING PAGE
Objective: Create a landing page that reflects the digital and traditional print campaign while being “short and to-the-point” with its design and message.
Solution: A basic and simple layout for the landing page that utilized stock photography, arranged to make the page more visually engaging.
Role: Worked with creative manager on studying and understanding his campaign ads and then designed the landing page mockup.
Starting with the wireframe
The goal was to lead generation focus landing page that was playful, dramatic and unique. Knowing that content was to be minimal for the page, we started off with a wireframe to get an initial idea of its layout in Sketch.
After the layout was established, a mobile draft was created, eliminating some of the graphics, stripping it down to be more user-friendly for mobile viewers. This meant rethinking the visuals, taking them out, and keeping it bare.
Final landing page
The end result was 1 of 4 variations, that were pitched to the client.