[vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1580174282804{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 125px !important;padding-bottom: 0px !important;background-color: #3a3e41 !important;}”][vc_column][vc_column_text el_class=”h1″]
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1580175556917{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #3a3e41 !important;}”][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094883543{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-dot-circle-o” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Objective: Create a landing page that reflects the digital and traditional print campaign while being “short and to-the-point” with its design and message.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094894359{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-lightbulb-o” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Solution: A basic and simple layout for the landing page that utilized stock photography, arranged to make the page more visually engaging.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_row_inner css=”.vc_custom_1580094902678{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-user” color=”custom” align=”center” custom_color=”#ffcd59″][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”.yellow”]Role: Worked with creative manager on studying and understanding his campaign ads and then designed the landing page mockup.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” color_style=”light” css=”.vc_custom_1580175543252{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background: #3a3e41 url(http://danielscottd.com/wp-content/uploads/2019/11/Dawn-Laptop-background.png?id=1302) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1580175550939{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1301″ img_size=”820×600″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1580175547206{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}” link=”http://danielscottd.com/the-future-of-seo-trends/”][/vc_column][/vc_row][vc_row full_width=”stretch_row” color_style=”light” css=”.vc_custom_1572726308958{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 5% !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #2b2b2b !important;}”][vc_column width=”1/2″ css=”.vc_custom_1531282184738{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1306″ img_size=”full” alignment=”center” css=”.vc_custom_1572726367867{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1572726346489{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”h1″ css=”.vc_custom_1572726894530{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 10% !important;padding-right: 5% !important;padding-bottom: 3% !important;padding-left: 5% !important;}”]
The goal was to lead generation focus landing page that was playful, dramatic and unique. Knowing that content was to be minimal for the page, we started off with a wireframe to get an initial idea of its layout in Sketch.
After the layout was established, a mobile draft was created, eliminating some of the graphics, stripping it down to be more user-friendly for mobile viewers. This meant rethinking the visuals, taking them out, and keeping it bare.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” color_style=”light” css=”.vc_custom_1572726329641{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background: #3a3e41 url(http://danielscottd.com/wp-content/uploads/2019/11/Dawn-Laptop-background-top.png?id=1309) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″ css=”.vc_custom_1531281323367{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][/vc_column][vc_column width=”1/2″][vc_single_image image=”1310″ img_size=”339×600″ onclick=”custom_link” css=”.vc_custom_1572726610077{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}” link=”http://danielscottd.com/the-future-of-seo-trends/”][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” color_style=”light” css=”.vc_custom_1572733344978{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #3a3e41 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″ css=”.vc_custom_1531281323367{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1323″ img_size=”600×721″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1572733426983{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-bottom: 5% !important;padding-left: 0px !important;}” link=”http://danielscottd.com/the-future-of-seo-trends/”][/vc_column][vc_column width=”1/2″][vc_column_text el_class=”h1″ css=”.vc_custom_1572733860512{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 10% !important;padding-right: 5% !important;padding-bottom: 3% !important;padding-left: 5% !important;}”]
The end result was 1 of 4 variations, that were pitched to the client.
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