Objective: Create a visually compelling landing page that creates an emotional response from the user through the use of strong photography.

Solution: Stock photography of landscaped used to capture the users attention in the header. The use of an encapsulated form to draw attention to the form fields.

Role: Worked within the CRO team in collaborating with the CRO lead in using analytics from previous testing in the design of a new landing page mockup.


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