JRI LANDING PAGE
Objective: Create a visually compelling landing page that creates an emotional response from the user through the use of strong photography.
Solution: Stock photography of landscaped used to capture the users attention in the header. The use of an encapsulated form to draw attention to the form fields.
Role: Worked within the CRO team in collaborating with the CRO lead in using analytics from previous testing in the design of a new landing page mockup.