PROCELL NEW PRODUCT VIDEO DRAFT
Objective: Create a motion graphic explainer video for Procell, a new product by Duracell. We had to work with new brand guidelines for the product in creating a digital, tech aesthetic.
Solution: Created a motion graphic video inspired by a healthy dose of JJ Abrams lens flares and Tron.
Role: Worked with the Creative Director to storyboard the project, with a 3D artist in capturing the right lighting and textures of our 3D models, and then ultimately creating the animation and editing the video.