THE FUTURE OF SEO TRENDS IN 2018 AND BEYOND
Objective: Have a futuristic design that consistently engages with the viewer through an ebook that evolves in its design.
Solution: Conceptualized a futuristic design to match the written material through use of a modern layout and photos.
Role: Worked as creative manager and designer in collaboration with a content editor, SEO expert to optimize the final .pdf deliverable, and under the direction of the marketing manager.
About the Project
An eBook created by and for Vertical Measures about the future trends of search engine optimization. The goal of the project was to provide a gated content piece that would acquire new leads.
The focus of the design was to have a non-branded piece of content that brought emphasis to its futuristic theme. This was done by using a minimal amount of colors, strong contrast, and a use of abstract imagery.