Proteum Energy

Brand Colors

• By looking at competitors to the client, I was able to establish colors that relate to their industry and name, but also help it stand out from what their competitors are using for brand colors. 
• The final product ended with a minimal use of color, letting the space around it help it stand out and create an impact.

Exploration

• The initial designs start with exploring off shapes that can relate to carbon and hydrogen particles.
• Explored a wide range of abstract logo ideas to find a direction that felt modern and energetic
• Iterated through different geometric shapes and symbol concepts to refine the balance, movement, and overall feel of the final mark.
• Tested multiple logo layouts, proportions, and typography pairings to create a strong connection between the icon and wordmark.
• Reviewed concepts at different sizes and levels of detail to make sure the final logo stayed recognizable, versatile, and easy to use across brand applications.

ATRA

Logo

The logo itself was meant to be simple and straight-forward. After some exploration, a decision was made on this logo which featured 2 abstract mouse cursors at the front and back of the logo, making the A, also symbolizing from first to last click of a user. 

Exploration

• After researching colors with other marketing agencies, the brand colors were chosen as to stand out and disrupt the competition
• The designs for the company itself ranged from creating posters for inside the office to skateboards
• The designs were meant to be a mixture of mystical, digital, data-influenced and heavily abstract
• The entire team loves music so we decided that our case studies could be represented with somewhat the same abstract style as the posters, but related to the case study material at hand, and look like an album cover

SunState Medical

Brand Colors

• Researched common color trends used throughout the medical and healthcare industry to establish familiarity and trust
• Used a limited, high-contrast color palette to keep the identity clean, modern, and easy to recognize
• Balanced professional medical aesthetics with warmer regional colors to help the brand feel approachable and distinct

Exploration

• Explored a wide range of color combinations of competitors in the medical/healthcare industry to see what we can use to stand out
• Tested different typography styles ranging from modern sans-serifs to more traditional type treatments to refine the brand personality
• Evaluated multiple font pairings to create strong hierarchy, readability, and a clean medical feel

ECO Mammoth

Background

A San Francisco based start-up was looking for us to do a quick-spec proposition work into a construction-based dumpster company idea. Ultimately they did not receive funding to be able to start work.