Working within diverse brand standards strengthened my focus on typography, layout precision, hierarchy, detail, and the value of cohesive visual systems.
B2C
B2B
Web + Landing Pages
Web and landing page designs here prioritize conversion without sacrificing aesthetics, pairing strong visual direction with intentional user flows. From full-site builds to targeted campaign pages, each project was crafted to meet specific performance goals.
Role: Art Director/ Wireframes / Illustrator / Mockups
Wireframe
ATRA
New site creation.
Role: Art Director/ Wireframes / Illustrator / Mockups
Various Landing Pages
Landing pages attached to paid campaigns.
Role: Art Director/ Unbounce Designs
Brand Systems
Good branding goes beyond logos; it builds cohesive visual identities that communicate who a company is and why it matters. Every system is designed with scalability in mind, so it holds up across digital, print, and everything in between.
Paid social creative bridges brand identity with performance, pairing scroll-stopping visuals with copy precision-tuned for the platform and placement. Every asset is built to convert across formats, from single-image carousel frames to video thumb concepts, with aspect ratios and specs locked from the start.
Each video project spans concept through delivery, from storyboarding and illustration to editing and original music production. The work is built to capture attention quickly and hold it, translating brand stories into motion that resonates.
Complex information gets transformed into clear, scannable layouts that guide users toward action. Each piece balances visual hierarchy with editorial precision to make dense content feel approachable and engaging.
Illustration
Bringing personality and visual depth to brands, publications, and digital experiences that photography alone can't achieve. From character design to environmental murals, the work ranges in style while maintaining a consistent level of craft.
ASU Mural
Misc. Illustrations
eBook / Publication
Publication design brings editorial structure and visual storytelling together to create reading experiences that feel intentional from cover to cover. Whether digital or print-ready, each layout is crafted to keep readers engaged while reinforcing the brand behind the content.
Covers
ASU Global Engagement Summary
Role: Designer
Responsibility: Collaborated with ASU to organize and visualize data, work with writer to present all the text and visualizations in an clean layout
The Future of SEO Trends...
Role: Art Director/Designer
Responsibility: Collaborated with content writer to brainstorm and develop a futuristic design style for this content download
The Complete Guide to...
Role: Art Director/Designer
Responsibility: Collaborated with content writer and helped establish a visual system for eBooks for the client
Arrow: Global Services Playbook
Role: Art Director/Designer
Responsibility: Collaborate with internal writer and help establish a visual design system for this internal document eBook that expanded on their existing brand system
Infographics
Research-heavy topics get distilled into visually compelling narratives that are easy to share and even easier to understand. Each one was designed with both clarity and brand alignment in mind, giving complex data a format that actually gets read.
Creative Exploration
Personal and experimental work lives here, outside client briefs, as a space for testing ideas, pushing styles, and staying sharp. It reflects the curiosity and range that inform every professional project.
Organic + Paid Social
Platform Experience: META, LinkedIn, PMAX, TikTok, Pinterest, YouTube, Reddit and Display