Creative Manager focused on performance-driven creative systems across ads, landing pages, and video.

I work at the intersection of strategy, design, and experimentation to help teams turn ideas into creative that delivers, performs, and scales.

What I Focus On

Creative strategy across paid social, landing pages, and video.
Messaging systems that improve clarity and conversion.
Building feedback loops between creative, media, and performance data.
Turning creative direction into repeatable, scalable processes.
Cross-department collaboration as we're all stronger together.
Telling a story that is brand focused and goal-based.

Types of work ive done

Brand identity
Ad creative
Video & motion
Illustration
Creative direction
Messaging strategy

Creative systems
Feedback workflows
Cross-functional collaboration
Team leadership
Multi-product campaigns
Full-funnel strategy

How I work

Strong focus on clarity in messaging and execution.
Comfortable moving between strategy, hands-on creative, and team leadership.
Built around testing, iteration, and continuous improvement.
Collaborative, cross-functional approach with media, analytics, and design teams.
Very forward-thinking and pondering about how to make processes more efficient, how we can use new tools like AI, and how can we break new ground.

I love being forward-thinking. Here is an app that I was working on that uses AI to helps reduce vague feedback for designers.

The personal side of me.

Family is a big part of my life, with four daughters shaping a lot of how see the world. Time outside matters, especially camping, hiking, and anything in nature. Music plays a constant role, especially when it does something unexpected. There’s a strong pull toward electronic music in all its forms, along with making experimental tracks as a creative outlet. Painting, drawing, and crafting with the kids are regular parts of life, along with a strong focus on serving in the community.

Dan brought an energy to the team that made the office feel comfortable, collaborative, and fun. He has a goofy personality in the best way possible, the kind of leader who could break tension, make people laugh, and create a safe environment where people felt comfortable learning, asking questions, and growing.

-Alex D'Romero