DSD

HI, I'M DANIEL — DESIGNER + CREATIVE MANAGER WELCOME!

Brands I have worked with:

Case Study

Ad Relevance

Aligned ads and landing pages with audience-specific messaging to cut wasted spend and improve conversions across Meta and more.
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Case Study

Better Testing

Replaced opinion-based decisions with a structured A/B testing framework that lifted landing page performance across clients.
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Case Study

Feedback App

Built an AI-powered tool that centralized creative feedback, cut revision cycles, and brought clarity to cross-team direction.
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Case Study

Creative Process

Standardized the social ad production workflow, reducing turnaround time by ~40% through clearer requests and feedback.
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Case Study

Storytelling 

Crafted a channel-specific messaging strategy from Meta and Google ad to landing pages that resulted in a ~20% lift in form fills.
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Case Study

Dept. Scaling

Built the team, systems, and frameworks that grew a CRO and Creative Department to 3× profitability over five years.
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Case Study

Integrated Brand

Expanded a fitness brand's identity across print, digital, and physical environments into a cohesive, multi-medium presence.
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Designs

Design Work

UI/UX, brand systems, social ads, video, illustration, infographics, and editorial design built for clarity, consistency, and impact.
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AI

AI Exploration

Built real AI-powered tools and creative work to explore what's possible when AI is woven into every step of the workflow.
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