Ads Created With Purpose

Every ad starts with a composition decision: what does a person see in the first 300 milliseconds, and does it earn the next second of attention? The layout hierarchy is built before the copy is written, establishing where the eye enters the frame, where it moves, and where it lands on the call to action.

A/B testing is a layout and color experiment as much as a messaging one. Shifting a background from warm to cool, tightening a headline typography weight, or changing the compositional anchor from face to product can shift CTR as much as any copy change. The metrics, CTR, CPC, CPA, CVR, are the feedback loop that keeps the visual decisions honest.

A/B Testing

Creating static and video ads

Resized ads for specific ad placements

Video: 16:9

Video: 9:16

Video: 1:1

Placement Matters

Placement dictates composition. A 9:16 vertical Story ad gives a tall narrow canvas where a centered subject and large-scale typography command the frame. That same layout in a 16:9 banner would feel static and weak. Designing for placement means rethinking visual weight, negative space, and typographic scale for every format rather than simply cropping and resizing. Color contrast requirements shift by placement too, what reads clearly in a feed needs to be even more immediate in a pre-roll or display environment where attention is already contested.

What Did I Learn

Composition decisions need to be made for the smallest placement first — a layout that works at 1080x1080 often falls apart at 300x250
Testing too many variables at once tells you which ad won but never why, making every future creative decision a guess
For Meta video, you can have a steady drop off after the hook but still lead to high conversions.
Every audience is extremely different and sometimes they need instructions spelled out for them on the ad on what to do next

DSD

Paid Social Ad Designs

Social creative for META, LinkedIn, PMAX, TikTok, Pinterest, YouTube, Reddit and Display