HI, I’M DANIEL — DESIGNER, CREATIVE LEADER, WORKFLOW SHAPER & CREATIVE AI EXPLORER

Brands I have worked with:

Web + Landing Pages

Web and landing page designs here prioritize conversion without sacrificing aesthetics, pairing strong visual direction with intentional user flows. From full-site builds to targeted campaign pages, each project was crafted to meet specific performance goals.
Citizenserve
Complete site redesign.

Role: Art Director/ Wireframes / Illustrator / Mockups

ATRA
New site creation. 

Role: Art Director/ Wireframes / Illustrator / Mockups

Various Landing Pages
Landing pages attached to paid campaigns.

Role: Art Director/ Unbounce Designs 

Brand Systems

Good branding goes beyond logos; it builds cohesive visual identities that communicate who a company is and why it matters. Every system is designed with scalability in mind, so it holds up across digital, print, and everything in between.

Organic + Paid Social 

Paid social creative bridges brand identity with performance, pairing scroll-stopping visuals with copy precision-tuned for the platform and placement. Every asset is built to convert across formats, from single-image carousel frames to video thumb concepts, with aspect ratios and specs locked from the start.

Platform Experience: META, LinkedIn, PMAX, TikTok, Pinterest, YouTube, Reddit and Display

Video

Each video project spans concept through delivery, from storyboarding and illustration to editing and original music production. The work is built to capture attention quickly and hold it, translating brand stories into motion that resonates.

Reel

Motion Graphics

Branding Reveal

Social Video

Trade Show + Experiential Designs

I’ve designed trade show booth experiences that bring brand stories to life through environmental graphics, layouts, and supporting marketing materials. My role focused on creating visually engaging, strategic spaces that drive attention, support lead generation, and maintain brand consistency across all event touchpoints.
*Select trade show work is covered under NDA and cannot be publicly shared.

Created with Photoshop

*Concept design created for portfolio purposes.

Boutique booth created with Blender, with touchups in Photoshop

*Exploring and learning new tools with Blender. This was my first attempt at using Blender.
Concept design created for portfolio purposes.

Booth Design

Alternative options

Restaurant wall mural

Data Visualizations

Complex information gets transformed into clear, scannable layouts that guide users toward action. Each piece balances visual hierarchy with editorial precision to make dense content feel approachable and engaging.

Illustration

Bringing personality and visual depth to brands, publications, and digital experiences that photography alone can't achieve. From character design to environmental murals, the work ranges in style while maintaining a consistent level of craft.

ASU Mural

Misc. Illustrations

eBook / Publication

Publication design brings editorial structure and visual storytelling together to create reading experiences that feel intentional from cover to cover. Whether digital or print-ready, each layout is crafted to keep readers engaged while reinforcing the brand behind the content.
Covers
ASU Global Engagement Summary

Role: Designer

Responsibility: Collaborated with ASU to organize and visualize data, work with writer to present all the text and visualizations in an clean layout

The Future of SEO Trends...

Role: Art Director/Designer

Responsibility: Collaborated with content writer to brainstorm and develop a futuristic design style for this content download

The Complete Guide to...

Role: Art Director/Designer

Responsibility: Collaborated with content writer and helped establish a visual system for eBooks for the client

Arrow: Global Services Playbook

Role: Art Director/Designer

Responsibility: Collaborate with internal writer and help establish a visual design system for this internal document eBook that expanded on their existing brand system

Infographics

Research-heavy topics get distilled into visually compelling narratives that are easy to share and even easier to understand. Each one was designed with both clarity and brand alignment in mind, giving complex data a format that actually gets read.

Creative Exploration

Personal and experimental work lives here, outside client briefs, as a space for testing ideas, pushing styles, and staying sharp. It reflects the curiosity and range that inform every professional project.

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