Across healthcare, manufacturing, finance, technology, home services, higher education, and nonprofit organizations, I created hundreds of paid and organic social assets supporting awareness, lead generation, recruitment, events, promotions, and remarketing campaigns. Every design was built around a specific objective rather than aesthetics alone—using platform best practices, audience behavior, campaign messaging, and A/B testing insights to maximize performance.
From static graphics and video ads to Stories, Reels, LinkedIn, Facebook, Instagram, and display placements, each asset was adapted to its environment while maintaining brand consistency. I also developed creative systems that made large-scale production faster without sacrificing quality, allowing teams to efficiently produce campaigns across multiple audiences, formats, and channels.
