DSD

HI, I'M DANIEL — DESIGNER + CREATIVE MANAGER WELCOME!

Anthropic Motion Designer, Core Brand Resume

You're probably not used to receiving a video resume. This is a first for me too. But Anthropic's research-driven, safety-focused approach to AI, and how grounded the company is overall, makes it the kind of place worth doing something different for.
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Behind the scenes resume video.

Step-by-step
  1. Ran the job description through Claude to pull out what Anthropic needs help with
  2. Used Claude to help create a script and direction
  3. Used Claude to help determine scene descriptions and create a rough storyboard
  4. Claude then created an illustration elements list for me to build from
  5. Claude helped pull brand colors from Anthropic's website and identified fonts
  6. Utilized ElevenLabs for AI voiceover, Envato Market for music and SFX
  7. In After Effects:
    1. Created illustrations
    2. Created scenes (6 sec length) and put them in order
    3. Placed voiceover in and edited its pacing
    4. Placed background music in
    5. Edited scene lengths to work with VO and music
    6. Created transitions between scenes
    7. Animated scenes
    8. Ensured colors are consistent
    9. Added VFX
    10. Added SFX
    11. Export
    12. Revise
  8.  
Overview

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Tools Used

Claude

After Effects

ElevenLabs

Envato

Notes:
One of the things I practice and have taught other designers when creating motion graphic videos is that it's easier and quicker to create in phases. Create illustrations, create scenes, etc. It allows you to hyper-focus on a specific task, saving time in the long run.

Using Claude
Even though I gave a reference image of what I wanted the storyboard sketches to look like, I ended up getting something different. But the outcome still points to the potential for AI to be more involved in the process.
Building My Own Storyboard Generator
I'm always thinking about process and how to make things more efficient. I used Claude to help create a prompt for Figma Make to build a Storyboard Generator. It's 100% a work in progress, but I love how AI has opened up more creative opportunities.
Notes:
One of the things I practice and have taught other designers when creating motion graphic videos is that it's easier and quicker to create in phases. Create illustrations, create scenes, etc. It allows you to hyper-focus on a specific task, saving time in the long run.

My Motion Graphic Work

MunchPak

A CTV video built around curiosity and warmth. The composition opened with tight product close-ups before expanding to wider lifestyle scenes, giving the pacing a natural reveal rhythm. Typography stayed loose and conversational, with rounded friendly letterforms that matched the brand personality without competing with the product. Color grading leaned into warm saturated tones to make every snack feel irresistible on screen.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Final

Brand Systems Created:

Brand Personality: Whimsical and light-hearted

Motion Principles: Always moving

Timing: Fast animations that maintains a rhythm

Aesthetic: Strong illustrative approach that focuses on detail and depth and block-shaped characters 

Composition: Full environments that fill the screen

Typography: Keep text to a minimal, unless showing pricing. Let the animation do the talking

Created Motion Toolkit: Expressions, SFX, character rigging 

Documented For Reference

Final

Brand Systems:

This video was created for Vertical Measures whose owner took a unique approach to "keep your audience guessing what's next" by allowing the designers to produce unique, differentiation designs. The goal was to explore creatively while maintaining clarity with messaging. I learned a lot about how to approach transitions with motion graphics, and that I should have turned the inertial bounce down a little!

Brainstorming With Mind Maps In A Group

This piece pushed into more expressive visual territory with layered illustration compositions, textured backgrounds, and transitions designed to feel like turning a page rather than cutting between scenes. The color palette stayed intentionally cool to match the subject matter, with warm accent colors used sparingly to mark key ideas. Typography shifted weight and size in sync with the audio, using scale within the layout as a hierarchy tool rather than decoration.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Final

Brand Systems:

No brand system created as the purpose of the video was to reach a specific demographic by expanding their brand aesthetics through a motion graphic video. 

Apartment Cleaning Supplies You Can Make Yourself

A handcrafted mix of script and slab serif typography set against texture-forward backgrounds of rough paper and natural fibers. Compositions were kept loose and organic, letting ingredients and type breathe naturally within the frame. Rather than hard cuts, the camera moved continuously, swooping around countertops and sweeping items into frame in one unbroken flow. A fresh, spring palette of soft greens, warm whites, and natural tones spoke directly to mothers looking for simple, trustworthy ways to clean their home. Created as a content marketing pitch for Allstate.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Final

Brand Systems Created:

Brand Personality: Technical and data driven

Motion Principles: Efficient, Fast

Timing: Fast animations and slower for copy

Aesthetic: Primary focus is on text with accompanying simple illustrations

Composition: Plain backgrounds for attention to be on content

Typography: Mixture between tall and wide san-serifs with variety of weights

Created Motion Toolkit: Expressions, SFX, intro, outro sequences

Documented For Reference

Mobile Mini

A high-tech motion graphics piece built for a giant conference screen, designed to loop seamlessly through fast-paced company performance statistics. Bold numbers and data points lead every composition, supported by charts, graphs, and illustrations that flow continuously from one scene to the next without a hard stop. The palette of white, light grey, blue, and orange kept everything feeling sharp and credible while giving the piece visual energy on a large format display. Every element was built to move with purpose, keeping investors engaged across multiple loops.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Procell

Built (animation, editing, SFX, Music) alongside a 3D artist and Creative Director, this concept video for the Procell product was rendered and brought to life through motion, rotating and moving through space with the weight and presence the Duracell brand demands. Tall italic sans serifs and blocky all-caps type kept the typography bold and industrial, speaking directly to a male, B2B audience. Dark grey environments with sharp lighting highlights and energy surges in red created an electric, digital atmosphere that kept the focus entirely on the battery and what it represents. Transitions carried the energy forward, with each move feeling charged rather than decorative. Clean, focused, and high voltage.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Final

Brand Systems Proposed:

Brand Personality: Bold, mature, sleak

Motion Principles: Ease-in and out, rotations

Timing: Smooth animations with varying speeds

Aesthetic: Dark with focused lighting

Composition: Simple and focus is on products, no noise

Typography: Bold, masculine, tall and block-shaped

Created Motion Toolkit: Due to this being a concept video, we did not create a motion toolkit, but created 3D asset library for them

Documented For Reference

Final

Brand Systems:

This is another video that was created for Vertical Measures that allowed its designers to explore unique designs while maintaining a clear message. I learned how to create fake 3D environments through using depth, layering and incorporating illustrations more heavily into After Effects.

The Time For Content Marketing Is Now!

The visual system was established entirely in pre-production, building a grid-based illustration style where every element in the layout helped defined the composition. Typography was treated as a structural element rather than a label, with oversized display type anchoring entire scenes. Color was bold and flat throughout, primary hues with no gradients, creating an aesthetic that felt urgent and editorial rather than polished and corporate.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

ATRA Welcome Video

A rebrand announcement video built to signal a bold identity shift. The visual language mirrored the new brand system directly, using high contrast, dark grounds, and sharp geometric transitions that made the new name feel like a declaration. Typography was set heavy and condensed to command attention, with motion that pushed forward rather than eased in. The composition and layout of each scene were designed to match the energy of the brand rather than simply display it.

Concept Development

Scriptwriting + Messaging

Creative Direction

VO Talent Selection

Shot Planning

Storyboarding

Direction On Set

Illustration

Animation

Editing

Music Selection + Direction

Music Production

Final

Brand Systems:

Brand Personality: Data-centric, Knowledgeable, Direct

Motion Principles: Fast, glitchy, Smooth mixed with sharp cuts

Timing: Progressive

Aesthetic: Dark with contrast in shapes and sizes, complex icons, mix of illustration and live action

Composition: Simple and focus is on products, no noise

Composition: Simple and focus is on products, no noise

Typography: Bold, masculine, tall and block-shaped

Created Motion Toolkit: Due to this being a concept video, we did not create a motion toolkit, but created 3D asset library for them

Documented For Reference

Other Video Projects

The Customer Journey

Storyboard > Recorded > Animated > Edited

AWS: London Sizzle Reel

Video Editing

Experiments

Video Exploration

I wanted to explore creating a video that was more upbeat, loose and used stock video of people.

Various Tests

Practicing looping, 3D creation within AE, transitions, and the use of real imagery.

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